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PUGLIA

Kushner's Albanian Resort Plan Stirs Adriatic Alarm

Thousands protest luxury development as Mediterranean coast faces pressure from foreign capital and environmental risk

Francesca Lazzari1,247 wordsEdition6Saturday, 6 June 2026 — Edition № 6

Thousands of Albanians took to the streets this week to oppose a luxury resort development backed by President Donald Trump's son-in-law, Jared Kushner's investment firm, according to Newsweek. Protesters warned the project could threaten a protected coastal area home to flamingos, seals and sea turtles. Some carried signs reading "Albania is not for sale," signalling broader unease about foreign capital reshaping the Mediterranean shoreline.

The proposed development sits across the Adriatic from Puglia, a region whose own tourism economy has grown sharply in recent years. The Albanian protests reflect tensions now visible across the Mediterranean: rapid foreign investment in coastal zones, the environmental cost of luxury tourism, and the question of who controls the region's natural inheritance.

The controversy exposes a familiar pattern in southern Europe. Tourism growth and foreign resort capital have transformed the Adriatic coast, but the environmental and social price remains contested. For Puglia, where tourism has become a pillar of the regional economy, the Albanian case offers a mirror: the same pressures, the same foreign investors, the same calculus between jobs and environmental risk.

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Kushner's Albanian Resort Plan Stirs Adriatic Alarm — La Veduta