ABRUZZO
Pastry queues in the Dolomites reignite Italy's tourism debate
Influencer videos draw hundreds to a mountain hut for a cream-filled treat, testing the limits of a packed summer season
Marco Di Sante412 wordsEdition №89Thursday, 20 August 2026 — Edition № 89
Hundreds of people have overwhelmed a mountain hut in the Italian Dolomites, drawn not by the panoramic views but by a creamy pastry, according to the Guardian. The Friedrich August refuge, a historic stop on Alpine hiking trails, has become the latest flashpoint in a summer of record crowds and strained mountain communities.
The queues, fuelled by influencer videos circulating on social media, have reignited a familiar debate about the power of platforms to redirect tourism flows overnight. Local Alpine communities have hit out at the disruption, the Guardian reported, as day-trippers arrive in numbers the high-altitude infrastructure was never designed to absorb.
The scene is a world away from Abruzzo's high Apennines, where the Gran Sasso and Maiella parks draw a quieter, slower visitor. Yet the same forces that emptied a pastry shop in the Dolomites are at work here, where a single viral post can tip a remote village from stillness into congestion.
