Ferrari's marketing chief departs as EV push divides Motor Valley

Enrico Galliera, who spent 16 years building Ferrari's marketing strategy, is departing the luxury carmaker just weeks after the launch of its first all-electric model sparked industry controversy. According to Marketing Week, Galliera said the decision to leave was made "some time ago", suggesting the timing of his exit coincides with a moment of profound tension within the brand over its shift toward electrification.

The departure marks a visible fracture in Motor Valley at a moment when the region's supercar makers face a generational reckoning. Ferrari's pivot to electric power represents a departure from the internal-combustion identity that has defined not only the Maranello marque but also the broader culture of Emilia-Romagna's engineering heritage. Lamborghini and Ducati, the region's other iconic names, have pursued their own electrification paths, each navigating the same collision between tradition and regulatory necessity.