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TOSCANA

Milan's Quiet Fashion Week, and the Tuscan Workshops Behind the Cloth

Foreign critics read restraint at Max Mara, Prada and Fendi; the leather and textile district south of Florence reads the order book

Costanza Bardi430 wordsEdition №127Saturday, 26 September 2026 — Edition № 127

Milan fashion week closed this week with the foreign press largely agreed on a single word: restraint. The Guardian's fashion desk noted that the Max Mara catwalk offered well-cut coats, sturdy block-heeled boots and capacious suede handbags, and that what it quite deliberately did not have was shock value. Prada, the same paper reported, built its collection around skirts rather than trousers or dresses, with Miuccia Prada and the Belgian designer Raf Simons working their familiar formula again.

For readers in Tuscany the interesting question is not what walked the runway but what it was made of. The region's leather tanneries and textile mills, clustered around Florence and the Arno valley, are the quiet industrial base beneath a good deal of Italian luxury output, and a season built on coats, suede and cut leather is a season that keeps those workshops busy.

The Guardian's account of the Fendi show, Maria Grazia Chiuri's first since returning from Paris to her native Rome, described a collection of diaphanous dresses and visible bras in homage to the 1970s performer Raffaella Carrà, whom the house called an incredible feminist. That is a lighter, more theatrical register than Max Mara's, but the two houses share a supply chain that runs through Tuscany rather than Lombardy.

What the foreign coverage does not do is name the workshops. The Guardian, reviewing Max Mara, frames the collection as a nod to the nonconformist glamour of the aviator Amelia Earhart and other pioneers; it does not follow the suede back to its source. This is the usual asymmetry in how Tuscany appears in the international fashion pages: as a backdrop, a landscape, occasionally a leather market, almost never as a manufacturing region with payrolls and deadlines.

There is a practical consequence the wire does not spell out but the region knows. A Milan season that rewards tailoring and material over spectacle is a season that rewards the Tuscan district's particular competence, which is finishing rather than trend-setting. The Guardian noted approvingly that Prada's skirts were given star billing; a skirt is a garment that lives or dies on the quality of its cloth and its cut, and both are Tuscan specialities.

None of this is to overstate the case. Milan fashion week is a Milan event, and the foreign press covered it as one. But the Tuscan bureau's recurring interest is precisely this: the gap between the postcard and the workshop floor. This week the runways were praised for their sobriety, and the sobriety was made here.

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