EMILIA-ROMAGNA
Hugo cocktail snaps at Aperol's heels in UK spritz summer
Elderflower drink's explosive growth in Britain challenges the classic spritz
Giulia Benati242 wordsEdition №77Sunday, 9 August 2026 — Edition № 77
It is the summer of spritz, and British sales figures show the Hugo elderflower cocktail snapping at the heels of market-leader Aperol to become this year's favourite drink, according to the Guardian. The number of Hugo spritzes sold in the UK has grown explosively, with Campari, Sarti Rosa and limoncello varieties also taking off.