REGIONAL
Pastry queues test the Dolomites' fragile peace
Influencer-driven crowds at a mountain refuge reignite debate on social-media tourism
Camille Bréan412 wordsEdition №89Thursday, 20 August 2026 — Edition № 89
Hundreds of people overwhelmed a mountain hut in the Italian Dolomites this week, drawn not by the panoramic views but by the promise of a creamy pastry, according to the Guardian. The Friedrich August refuge, perched at 2,298 metres above the Val Gardena valley, has become an unlikely pilgrimage site after influencer videos showed its signature krapfen, a jam-filled doughnut, against a backdrop of jagged peaks.
The queues, which Alpine communities say have reached hundreds of visitors at a time, have reignited a familiar debate in Italy's mountain regions about the power of social media to reshape tourism overnight. Local officials told the Guardian they were concerned about the strain on a fragile high-altitude environment never designed for such numbers, with the refuge's narrow mountain path becoming a bottleneck.
For the valleys of the Alps, the scene is a vivid warning of what happens when a single viral post rewrites the season's visitor map. The Dolomites, a UNESCO-listed range that straddles the northern regions of Trentino-Alto Adige and Veneto, have long managed mass tourism, but the concentrated rush to one hut is something new.
