MARCHE
OTB Takes Full Control of Viktor & Rolf as Italian Fashion Consolidates
The Veneto group's acquisition of the Dutch couture house signals a shift toward scale in a sector where Marche's smaller firms face mounting pressure.
Elena Marcheggiani1,347 wordsEdition №9Tuesday, 9 June 2026 — Edition № 9

OTB, the Italian fashion group, has taken full ownership of Viktor & Rolf by acquiring the remaining 30 percent stake it did not already own, according to the Business of Fashion. The move consolidates control of the Amsterdam-based haute couture house under the Veneto holding, which already owns Diesel, Maison Margiela, and other brands across the luxury and contemporary spectrum.
The acquisition underscores a widening gap in the global fashion industry between large, vertically integrated groups and smaller, independent producers. OTB's portfolio now spans multiple price points and aesthetic registers—from mass-market denim to experimental haute couture—a strategy that allows the holding to weather market volatility and leverage shared infrastructure across brands.
For Marche's footwear and leather districts, the consolidation carries a cautionary signal. The region's economy has long rested on networks of independent family firms and specialist suppliers, a model that has weathered decades of competition through craft reputation and flexibility. Yet as larger groups acquire and integrate rival houses, the pressure on smaller producers to either scale up, merge, or find niche markets grows more acute.
