Global wine tourism poised to triple by 2033, lifting Veneto's export economy

The global wine tourism market is expected to grow from an estimated $57.4 billion in 2026 to $138.4 billion—roughly €119.7 billion—by 2033, according to analysis by Persistent Market Research cited by tourism-review.com. Rising personal incomes, particularly in affluent markets, are driving the expansion. The forecast suggests sustained annual growth across the seven-year period, as travellers increasingly seek experiential tourism tied to food, wine and regional heritage.

For Veneto, the projection carries direct economic weight. The region's Prosecco zone—spanning the hills of Treviso and Valdobbiadene—has long positioned itself as a premium wine-tourism destination, drawing visitors from Northern Europe, North America and Asia. The sector already anchors rural employment and supports small-firm networks in hospitality, transport and agritourism. A tripling of global wine tourism spending would likely redirect traffic and investment toward established wine regions with established infrastructure and brand recognition.