Ralph Lauren courts Italy with ties and tradition

Ralph Lauren presented his second standalone menswear collection in Milan on Saturday, according to the Guardian, turning to the silk tie as the centrepiece of a collection designed to bridge generations. The designer, whose empire began with a single tie in 1967, featured skinny silk ties with subtle swirly prints as the defining element of the show, signalling a return to foundational design amid the season's broader menswear innovation.

The collection drew explicitly on Italian sporting tradition—a choice that reflects the enduring power of Italy as a reference point for aspirational menswear. By anchoring the show to ties and to a specifically Italian cultural memory, Lauren positioned his brand as rooted in the same aesthetic lineage that Umbria's own textile heritage belongs to. The region's small weaving and fabric producers, many of them family-run workshops in towns like Terni and Umbertide, have long supplied materials to Italian fashion houses and international designers seeking authenticity and craftsmanship.

The Guardian noted that the collection was designed to appeal across age groups—a deliberate strategy in a menswear market increasingly fragmented by style preferences and generational taste. By returning to the tie, an accessory with deep cultural resonance but no particular age association, Lauren created a piece that could speak to both older men seeking classic formality and younger consumers discovering vintage aesthetics. This cross-generational approach reflects broader shifts in how luxury fashion now markets to men, moving away from trend-chasing toward enduring symbols.