The newspaper of Italy, seen from abroad
La Veduta — giornale di idee, cultura e affari
Inaugural Edition № 1
Back to the edition

OPINION

The Pastry Queue and the Mountain Hut

Editorial Board272 wordsEdition92Sunday, 23 August 2026 — Edition № 92

There is a particular irony in the image the Guardian offers us this week: hundreds of people queuing outside a mountain hut in the Dolomites, not for the view, but for a cream-filled pastry. The Friedrich August refuge, once a place of quiet retreat, has become a destination in its own right, a stop on a digital pilgrimage that has little to do with the mountains themselves.

This is the new geography of tourism, and Italy is its most visible canvas. The same forces that draw crowds to a pastry in the Alps are reshaping Venice, Florence, and the Amalfi coast. The world's coverage of Italy is increasingly a coverage of queues: queues for art, queues for gelato, queues for a photograph that will prove one was here.

The Alpine communities' complaints, reported by the Guardian, are not merely about noise or congestion. They are about the transformation of place into spectacle. A refuge is no longer a refuge if it is overrun by people who have come not to be alone but to be seen. The distinction is not trivial; it is the difference between a landscape and a backdrop.

We do not wish to be moralists about this. Tourism has brought life to many Italian towns that might otherwise have withered. But the pastry queue is a warning. When a place becomes famous for being famous, it risks losing the very qualities that made it worth visiting. The mountains will endure, as will the sea and the cities. What is fragile is the silence, the solitude, the sense of discovery. Once those are gone, no pastry will bring them back.

Share
The Pastry Queue and the Mountain Hut — La Veduta