Zegna stages Los Angeles runway show as Italian luxury chases US growth

Ermenegildo Zegna, the Italian menswear label, will stage a major runway show in Los Angeles on Friday as it aims to extend its winning streak in the US market, according to the Business of Fashion. The move places Zegna alongside Dior, Gucci and Louis Vuitton in pursuing American growth at a moment when the global luxury sector faces a prolonged slowdown.

The Los Angeles show signals a strategic shift for the Bergamo-based house, which has historically anchored its presentations to Milan Fashion Week and the European calendar. The decision to stage a standalone US runway event reflects the gravity of the American market for luxury menswear and the relative weakness of European demand.

For Lombardia, Zegna's expansion represents both opportunity and risk. The region is home to Italy's luxury supply chain—tanneries, mills, component makers and artisanal workshops that feed the menswear and fashion sectors. A sustained rebound in US demand could support employment and investment across this ecosystem. However, the move also signals that Italian luxury houses are increasingly decoupling from the European market.